IDENTITY / PACKAGING / MOTION / DIGITAL
CosmixBrew
One fictional brand.
A whole universe of possibilities.
A science-fiction hard-soda identity, built from custom lettering into cans, a campaign and a digital experience.
01 / ESTABLISHING THE LANGUAGE
A wordmark with somewhere to go.
I started with Megavolt lettering in Illustrator, then customized the characters to keep the angular, spaceship-inspired feel while making the wordmark easier to read. The star above the “i” turns a small typographic detail into a recurring brand cue.
A 9° bend and 10° upward tilt gave the mark its dimensional character. The same identity could sit on a flat label or become part of a 3D composition.
The original logo-design animation from my portfolio: editing and dimensional treatments in the source artwork.
A SYSTEM, NOT JUST A MARK
Keep the universe recognizable.
The style guide tied the logo, typography, space imagery and flavor colors together. Neon accents were designed to stand out against black; the gaming and sci-fi references gave the brand a consistent visual direction.
Preview the guide here
02 / FROM LETTERING TO AN OBJECT
The can had to work in motion.
My first can treatment exposed problems when I moved into animation. I returned to Cinema 4D and redesigned it, rather than carrying those problems into the campaign.
The revised label identifies the drink as a hard soda, adds supporting product details and carries the “look for the spaceship” idea into a custom spaceship-shaped tab. Packaging became a reusable brand asset.
03 / DESIGN THROUGH CRITIQUE
Let the scene push the idea further.
Class feedback changed the direction: replace a white background with a moon and add smoke to the can. I built props, explored virtual scenes and revised the layouts while keeping the same sci-fi identity.
The work moved between Illustrator, Dimension, Stager and Cinema 4D. Each format needed its own composition, but still had to feel like CosmixBrew.
Being clear about the workflow
The astronaut and background in this later campaign image were AI-generated. I combined generation, 3D composition and Photoshop finishing, then added the identity and typography. The designed system connects the output; this image is not a claim of original photography.
04 / A DIGITAL HOME
Carry the brand into the browsing experience.
I used Adobe XD to extend the identity into a website concept, with product, story, news and contact destinations accessible from both header and footer.
The product imagery brought together Cinema 4D renders, custom photography and Unsplash material. The same visual language connects the product, story, news and contact pages.
View Adobe XD prototype